- To educate and encourage professionals and students in related disciplines, including TV, Film & Advertising Production, to produce video contents for the mobile medium
- To establish a platform for media producers and the ICT industry players to exchange ideas and enhance further development of Mobile Film / Video by fostering collaboration between the two.
- To showcase the capabilities and potentials of Mobile Film / Video to different industries.
- To arouse the public interests in viewing Mobile Film / Video through mobile phones
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