Background
3HK’s 3G network provides the users not only the voice and text communication, but also a wide range of mobile content to suit the needs of infotainment of on-the-move customers.

3HK is going to launch a campaign to promote the exclusive mobile portal - “Planet 3” which offers mobile infotainment such as live video/text news, music, real-time sports information, live horse racing video, mobile TV etc, as well as major mobile Internet applications like Windows Live Messenger, Skype, YouTube on 3G handsets.

“Planet 3” offers customers a one-stop shop experience to enjoy a wide array of services enhancing their quality of lives.

Related Website: www.three.com.hk

Length of Advertisement
No longer than 30 seconds

Target Audience
Mobile users who look for convenience and enrichment of mobile live

Objective of Advertisement

• To entice interests on the Planet 3
• To educate potential customers how they can “Planet 3” on mobile phones to enrich their lives through acquring rich and valuable information, fun, convenience, and always-connected experience to favorite social networks
• To drive the first time usage of Planet 3

Tone of Advertisement
Simple, Straight forward message, contemporary, fun, and clean style

Remark

• 「3 Hong Kong」Logo must be shown in the advertisement
  • Click Here to download AI format
  • Click Here to download JPG format
• 「3 Hong Kong」Logo cannot be modified and should come with plain background.
• The product shots below are for reference and you are welcomed to capture the images of Planet 3 on their own