About Shanghai Expo 2010  
About Shanghai Expo 2010

In the “Mobile Film Production Contest”, we will use “Hong Kong – A City with Unlimited Potential” as one of the thematic award category this year. As “Hong Kong – A City with Unlimited Potential” is the theme of Hong Kong Pavilion in “Shanghai Expo 2010”, we will work with HKSAR Government to promote this thematic award category to draw more local talents to participate in the contest. The award winning film will be put on “Hong Kong at World Expo 2010” website (www.hkexpo2010.gov.hk) for public viewing. In addition, it will be probably showcased in relevant function in Shanghai during Expo period.
 
Best Thematic Mobile Film “Hong Kong – A City with Unlimited Potential”
(the theme of Hong Kong Pavilion in “Shanghai Expo 2010”)
Prize HK$5,000 Cash
The award winning film will be put on “Hong Kong at World Expo 2010” website (www.hkexpo2010.gov.hk) for public viewing
   
Mobile Film Brief

Background
In the “Mobile Film Production Contest”, we will use “Hong Kong – A City with Unlimited Potential” as one of the thematic award category this year. As “Hong Kong – A City with Unlimited Potential” is the theme of Hong Kong Pavilion in “Shanghai Expo 2010”, we will work with HKSAR Government to promote this thematic award category to draw more local talents to participate in the contest.

To tie in with the theme of the World Exposition 2010 Shanghai China and to highlight Hong Kong's quality city life and our leading position as a creative capital, Hong Kong has adopted the theme of "Hong Kong - A City with Unlimited Potential". The Hong Kong Pavilion will showcase the city's unique connectivity with the Mainland and the world, in terms of both hardware and software.

The Pavilion will highlight Hong Kong's achievements in sustainable urbanisation and illustrate the infinite potential for enhancing city life in a place with limited land resources.

Related Website： http://www.hkexpo2010.gov.hk/eng/pavilion/index.html

Format of Mobile Film
Can be expressed in drama, animation, MTV, documentary, advertisement, etc.

Length of Mobile Film
30 seconds to 5 minutes

Objective of Mobile Film
Use Mobile Film to express the producer’s feeling towards "Hong Kong - A City with Unlimited Potential", theme of Hong Kong Pavilion in the World Exposition 2010 Shanghai China to showcase the city's unique connectivity with the Mainland and the world, in terms of both hardware and software.

Remark
The winning mobile film will be probably showcased in relevant function in Shanghai during Expo period (To be confirmed)